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Buildyourfirm outsourcedmkt

OUTSOURCED MARKETING AND LEAD GENERATION

This session is for small sized CPA firms. The strategy level content is NOT suitable for non-owners/managers, firms without business clients, or anyone in non-CPA firms. Please ONLY register if you are an Owner in a CPA firm with business clients.
Cost Free
Presentation Length 1.5 hours

Recorded DateOctober 27, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

With client demands and deadline pressures, most accounting firm owners find it very difficult to market their practice effectively each and every week themselves. And the expense of hiring a marketing person to effectively market a small accounting practice is just not feasible either.

This webinar will show why CPA Firm owners struggle to manage marketing and lead generation and how to overcome this.

This webinar will use an education based approach in conjunction with case study methodology to show how other CPA Firms are outsourcing their marketing. This allows them to generate leads, gradually develop higher profit niches, use reputation management to influence local opinion, and eventually operate a higher profit margin practice that is worth more than the average practice.

Learning Objectives

  • Why CPA Accountants struggle with lead generation

  • Learn how other firms are using marketing more effectively to generate leads

  • Learn the strategies to obtain higher quality clients

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Testimonials
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Myrnah Basallo, CA

"I have been with the CPA Academy for almost 2 years and every time I attended their webinars , I always gained knowledge and education. I have been telling my friends who are in the same business to sign up since it is free. Thank you Scott for offering these webinars for us. I really appreciate everything."
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J Patrick, IL

"A topic that should have been taught in college! I'm a CPA that always lived in the past - a historian compiling reviewing and preparing last year's business. Great job by Mr Duffy!"
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Tangala, GA

"Outstanding presentation and information learned from it! Niche, niche, niche...got it! Thank you Mr. Duffy for your services."
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Marie, GA

"Great information. When I'm ready to grow my firm, I'll probably give this group a call."
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Terri, TX

"Truly enjoyed this presentation. The real-life example was extremely impressive."
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Judy, NE

"Very interesting and a great insight to growing businesses."
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Larry, OK

"Very interesting approach to Marketing for CPA's."
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Lee, GA

"Great presentation and very informative."
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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Hugh Duffy

Build Your Firm
Chief Marketing Officer & Co-Founder
hugh@buildyourfirm.com
2033188386

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Hugh is a co-founder of Build Your Firm and has been the Chief Marketing Officer since the inception in 2003. He has over thirty years of Marketing and Sales experience working in the consumer-packaged goods, internet media, publishing and professional services industries. Today, Hugh oversees the Outsourced Marketing Program, teaches thousands of accountants how to improve their marketing each year, writes a monthly email newsletter, blogs regularly, and is frequently published in accounting publications like CCH’s CPA Practice Management Forum, CPA Technology Advisor, Intuit’s Accountants News Central, Progressive Accountant, and numerous state society magazines. Within the accounting industry, Hugh’s talent for helping accountant’s capitalize on their strengths to create a vibrant niche is unparalleled. The range of niches that he has helped create for accounting firms is extensive. Most importantly, these niches help accountants attract higher quality leads, realize higher fees, and derive more satisfaction from their practice.

About Our Presenter

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Build Your Firm is a practice development firm dedicated to the accounting industry. We offer a proven practice development system that enables accountants to operate practices at higher profit margins, realize higher hourly fees, and operate the practice with less stress. Build Your Firm provides continuing education training to thousands of accountants each year on marketing, selling, and practice management topics. Our core services are: • Website Development (all types of accounting practices) • Accounting Marketing • Practice Management • Outsourced Marketing and Coaching