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New Trends in Continuing Online Education, written by Scott Zarret, CPA
Video: Education, Thought Leadership, Sales (17 min Ted Talks style video)
Power Point: Appendix - Additional Materials and Industry Quotes
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Cpaa onlineedu

UTILIZING ONLINE EDUCATION TO SELL SERVICES

Cost Free
Presentation Length 1.0 hour

Recorded DateMay 16, 2016
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Online education is quickly gaining popularity as a means to share and exchange skills and knowledge. This webinar is designed for you to experience firsthand the power and potential of using the online education format to share important content with colleagues, clients, and potential clients; use time and technology efficiently, utilize cost-effective marketing, reach a wide audience, provide continuing professional education credits, and ultimately build a name and position your firm as a thought leader in your chosen segments.

During this interactive webinar, we will discuss how to build a foundation for developing your own webinars.

Learning Objectives

  • Current trends in online education

  • Presentation styles and tips for webinar presentations

  • Technical considerations (including a discussion of CPE vs. non-CPE webinars)

  • Short-term goals: planning and preparing for your webinar

  • How to use a webinar to generate engagement opportunities

  • Long term goals: online education as part of a strategic plan

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Testimonials
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Debra, Rheinland Pfalz

"I really liked this webinar and the Information presented. It opens up the possibility of how to market and get Information out to customers at the same time developing relationships. I really admire that Mr. Zarret created a VALUE BASED Business using this Format. It is state of the art for online education yet not too technically difficult. I am impressed that Mr. Zarret manages the Business completely alone - and hear the enthusiasm in his presentation voice. I am always thinking of the business I would like to have. Not sure yet in my situation but would definitely consider this tool in promoting and developing a contact data base. Thank you so much."
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Ralph, IN

"the session did not meet my expectations as it exceeded my expectations, which is a good thing. the session was thought provoking and Scott was genuine, authentic and i left thinking those that didn't attend missed a classic presentation of substance over style and flash. The more exposure with CPA Academy over time is changing my perception of the org from a "vendor" to a "partner" due to the proven track record of reliability and value I believe is delivered."
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Laura, PA

"Scott did a great job with this information. Things are changing in our world and he has inspired me to stop dragging my feet and move into the modern world! This is the type of format that can be used to provide timely data to my entire client base and I look forward to using the points and tips that Scott passed along to us today."
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Jean, CT

"I got a lot out of the presentation. I share my knowledge with my clients and community in a gathering format, and have been looking for a way to reach a wider audience, so I jumped at the opportunity to attend this webinar. Thank you for sharing your information so freely, I see now why CPAAcademy is so successful!"
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Dot J, TX

"Scott, you kept my interest throughout the presentation with your side comments about how to develop CPE webinars and with examples of good and not so good webinars you have witnessed. Thanks for providing us with FREE webinars to increase our achievement of the required 40 hours per year. Keep up the great work!"
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Gina, NC

"Thanks to you, Scott for a great presentation. You included a great variety of information - the advantages, disadvantages, highs and lows of developing webinars as a marketing tool for one's practice. Your style was personable and engaging. I've signed up for several more CPA Academy webinars as well."
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Margaret Lynn, CA

"Scott's presentations are engaging and intellectually stimulating. His presentation on online education exceeded my expectations. I want to present webinars to my online accounting students! My plan is to put this together for my next class in January 2015. Thank you for the indispensable information."
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Anna, CA

"The course was filled with useful material that I could implement soon if desired. The length of the class was long enough to have meat in the material but not too long to becoming boring. Scott is a lively presenter and keep my interest without getting off topic. Thanks for sharing your secrets, Scott!"
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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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About Our Presenter

Cpaofficial
CPAacademy.org offers an easy to use platform for knowledge sharing and idea exchange through the marketing and presenting of the most up-to-date educational content and developments important to the accounting profession. On CPAacademy.org, members have access to the highest quality webinar presentations by thought leaders in the profession. Members can also take advantage of opportunities to view archived sessions, enjoying the ability to choose between real-time or past events. In addition, members can access information and register for live conferences and seminars through the site.