The lion’s share of searchers go to Google when looking for CPAs and tax or accounting practitioners, yet most CPAs have no idea how to ensure that they are ranked highly and found by their ideal clients.

This course will share the newest updates about how Google is sorting businesses like yours as well as up-to-date best practices for shooting up the rankings so your practice finds itself in the coveted “snack pack” (the first three businesses listed when people search on a mobile device or with a “localized” search term). Discover the rarely-discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects—the ones who are looking for exactly what YOU provide.

Learning Objectives:

• List the different places your business can rank on Google and the different factors Google is looking for


• Identify the highest points of leverage for ensuring that your Google Business Profile (GBP) listing is fully optimized for being found


• Name the biggest mistakes most tax and accounting practices are making with their GBP listings


• Recognize the importance of getting reviews for your Google Business Profile


• Determine how to use the search results pages as an ongoing new client acquisition "machine"